The aim of this proposal is to ultimately increase reputation for Maison Marou Chocolate, a “Bean-to-bar” – Crafted Chocolate brand from Vietnam; however, through research conducted, it seems that the general public does not fully grasp what the organization stands for due to lack of marketing campaign.

It focuses on enhancing Marou’s impact on high-class customers as well as the market, firstly in Hanoi, by setting partnerships for cooperation & distribution and promoting new gift sets for Valentine seasons via digital channels.